Meeting Recap 8/29 🤓🍖🌺🍺

Hi all, thanks for taking time to attend our first company meeting at 2.0!

Here's a brief overview of everything we discussed (please make sure to check the action items at the bottom of this post):

We're finally up and running — Last two years have been challenging to a level no one was expecting but thank you for hustling and grinding every day. We're growing externally and internally along with our brand recognition and we're laying the groundwork for the next 10-15 years. We want our name associated with concerts, events, golf tournaments and giving back.

Housekeeping:

• HR Trainings are coming up, and being provided by Insperity

  • Classes like public speaking, learning excel and marketing basics will be available for employees.

  • Please log into insperity and check your address is correct and update your beneficiary. Please upload a photo for yourself as well.

• Looking to expand departments in the near future. We're growing and we need more support! If you know anyone with skills we're looking for, please keep them in mind and connect us.

• Employee handbook is currently being updated and will be sent out for you to sign off on. Keep a lookout near the end of October.

Taproom updates: 

• Last summer series in August - Boots & Brews!

• Next event will be Oktoberfest.

Marketing Updates:

• Altamontdistro.com is continually being updated and remains our most informational source for wholesale contacts.

  • It hosts are general marketing assets + beer catalog. Now houses our employee portal! altamontdistro.com/crew Stay connected plus check back for internal communications/info.

• Excited to be moving forward with private label program. We're targeting golf courses currently with the hopes of being a top brewery in the golf space!! Want to keep moving forward with private labels, in the near future want to open it up to more opportunities: think weddings, parties, etc.

  • Our new Pale Ale is called MVP - Most Valuable Pale. This will be the main beer that is used for our Private Label beer. We are super stoked to have this new beer and new lineup. We will have MVP ready to taste & sell in the coming weeks.

• Maui Waui is our flagship. And now, Monte is coming to life. Check out the Marketing Dump for visuals we've got in the works.

• More merch is coming. Goal is new t-shirts every other month, smaller batches, exclusives, etc. Love for our crew repping our brand!

• Keep feeding in ideas. And if you can bake the concept a bit - especially love to hear it.

To close us out:

If you ever have any questions, always reach out. We have an open door policy here, email any questions/concerns/ideas. Everyone is accessible through the crew portal.

We've had a hard year but things ARE happening fast! We're growing every day. We're almost in 90% of California. Costco, TJ's and Safeway want more of us. And we love keeping our locals happy. Expansion has been hard but we're keeping up and exceeding what we even projected. Big thank you to our whole crew! 🍻

ASAP TO-DO:

• Please log in to insperity and check that your address is right as well as your beneficiary's information

  • Please upload a photo to your profile as well.